Finding Product/Market Fit isn’t always easy, but for end users who actually have a problem, the solution can be more obvious. That’s the case with his newly funded Share Creators, a platform that helps game developers manage and store large media assets as remote work becomes more common in the industry. To do.
The Bay Area-based startup recently closed a new funding round of $3 million from China’s 5Y Capital and $2 million from PDF reader Foxit.
Prior to art asset management, Ada Liu ran a game design consulting firm that generated millions of dollars in annual revenue. That business now runs parallel to her new venture.
“Dropbox spearheaded the transition from PC to mobile, beginning in 2007 when the first iPhone was launched. ” Another startup despite making a lot of money from a consulting firm. “Wealth management technology will have to advance.”
Having worked as a game artist at the San Francisco outpost of NetEase, China’s second largest game company, Liu is uniquely positioned to understand the Chinese and US game business.
In fact, she sees an opportunity as China tightens its grip on its domestic gaming sector, prompting emerging developers such as Tencent, NetEase and MiHoYo to seek further growth overseas. Many of them began outsourcing production to her Liu’s company, such as designing in-game characters and creating promotional materials for overseas markets. As video games become more sophisticated by the day, it’s all the work that can’t be done efficiently in-house.
As her design business took off, Liu realized another demand from her Chinese clients.
“Once companies sent us raw materials, it took a long time to download the files, but often we only had four weeks to work on one project,” she says. “We looked for productivity tools on the market, but they were too expensive or outdated, so we created our own in-house tool…and soon other people were selling the software. I was asked if I could.”
Anyone who runs a media business knows the pain of finding old assets. Old assets can get lost on servers that continue to swell as employees come and go. Working on the wrong assets wastes money and misses deadlines.
“There are about 200 characters in the game, each requiring about 30 days of work, so even one is ruined. [character] We lose a lot of time,” says Liu.
There are several digital asset management tools, but few are designed to handle large-scale 3D assets. Share Creators are built to transfer hundreds of gigabytes of files that can be viewed on the cloud without the need for native software. This is a feature not found in existing file-sharing services, says Liu. Preview options that can handle over 100 file types are made possible by compressing assets and converting media formats to be compatible with the platform.
Developers also don’t have to worry about enforcing a consistent file naming system. This is handled by Share Creators, which uses AI to recognize and tag images, so users can easily search for assets by keywords such as ‘grass’. As with many of Figma’s other benchmark creative tools, the platform makes remote collaboration one of its key features. We’re also taking advantage of another hot technology trend, machine-generated content, as we explore options that allow users to create simple assets such as trees directly from our AI engine.
Share Creators, which launched a year ago, received 200 quotes in the last month alone, according to Liu. China’s “top 20” gaming companies use the platform to manage their media assets. Three major accounts pay over $200,000 annually for privately deployed and customized services. Large companies may not be comfortable uploading valuable art assets to third parties. That’s why the platform supports private his hosting. Ten of his other customers pay for regular subscription services, the founder said.
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