Nike Creates Gaming-Inspired Sneakers With FaZe Clan – Footwear News

Nike has teamed up with FaZe Clan to create a sneaker inspired by the world of competitive gaming.

The first collaboration between Nike and FaZe Clan, the collaboration will bring to life the Nike LeBron Nxxt Gen x FaZe Clan sneaker. The look was designed in a creative process with Nike and his FaZe creative team, which includes FaZe Clan creative director Jay “JVY” Richardson and stylist Toreno Winn.

The collaboration’s low-top sneakers come in FaZe Clan’s team colors of red and black, with eye-catching holographic Swoosh branding and a translucent red motherboard-inspired outsole. According to the statement, it represents the connection between athletes and gaming culture.

“Our hope is that our first collaboration with Nike cements gamers in the same realm as professional athletes,” JVY said in a statement. “The design of this shoe is like a motherboard embedded under a shell of technology, all great talent comes from below and uses various internal features to enhance us as athletes and gamers. Inspired by analogies.”

Sierra Canyon and Bronnie James, son of NBA icon LeBron James, will debut the shoe today at 8 p.m. PT at UCLA’s Pauley Pavilion between Sierra Canyon and Notre Dame.

The “Counter-Strike: Global Offensive” team is described as a global lifestyle and media platform rooted in gaming and youth culture. Since its conception in 2010, FaZe Clan has established itself as one of the world’s most prominent and influential gaming organizations, with disruptive original content and a combined combined reach of 510 million people across social platforms. Known for a dedicated global fanbase of over 10,000.

The collaboration will be available on the SNKRS app and on March 9th.

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