Nexus is building a platform to power creator advocacy programs for live service games and the content creators who play them
Austin, Texas, January 31, 2023 /PR Newswire/ — Nexusis a platform that powers live service video game creator support programs and today announced $10 million Funding in a round led by Griffin Gaming Partnerone of the world’s largest venture funds dedicated to games, Sony Innovation Fund When Valhalla Venturesand includes existing Nexus investors pace capitalWhen S3 VenturesAlso participating in this round are world-class content creators such as: cokernage When BerligieNexus proudly aboard.
Nexus’ in-game software allows video game developers to embed fully native creator-backed programs into their games via an API-driven sales attribution and referral system. This allows the development team to focus on perfecting the game while Nexus manages global payments and taxes. As performance data and analytics. Nexus also aligns with the game’s marketing and influencer relations team to help establish, market and activate influencer relationships.
“This investment will allow us to continue building out the self-service facet of the Nexus platform, which will enable the rapid implementation of creator assistance programs, helping publishers and content creators succeed in the ever-evolving video game industry. will help.” Justin Sachs, CEO of Nexus. “We appreciate the support of our investors and are excited to use this funding to bring even more value to our creators and game development partners.”
The funding round includes publishers such as Capcom and Hi-Rez Studios, as well as Bloons TD 6 (Ninja Kiwi), Fangs (Hidden Leaf Games) and Splitgate (1047 games). Since launch, these publishers have demonstrated overwhelming effectiveness of their Creator Support Programs, including increased playtime, improved non-buyer conversions, re-engagement of players who have stopped spending, and increased subscriber spending. have shared the data.
“We are delighted to support Justin and the team at Nexus to bring gaming influencers the best in performance marketing. We think these programs can make all the difference in reliably reaching players in an increasingly crowded marketplace.” Nick TuostManaging Director and Co-Founder of Griffin Gaming Partners.
“We believe creators and influencers are at the heart of the future of entertainment, especially in areas like live-service gaming. , and we are delighted to support Nexus in strengthening the relationship between content creators and gamers.” Joseph ToManaging Director – USA, Sony Ventures.
About Nexus
Launched in 2020, Nexus builds Support-a-Creator software for video game developers. Its platform-agnostic API enables the implementation of a suite of sales attribution and referral systems, matching their interests with those of content creators. This will result in improved relationships with content he creators, a more engaged player base, fully traceable, and reduced marketing costs. The team is made up of long-time industry members (Curse, Fandom, Amazon, Twitch) and works with various live service video game publishers across the industry to bring creator support programs into their games.
About Griffin Gaming Partners
Griffin Gaming Partners is a leading venture capital firm focused on the global gaming and Web3 markets. billion dollars in assets under management.The company was founded by Peter Levin, Phil SandersonWhen Nick Tuost, Lion Tree is the fund’s strategic partner. GGP will invest in growth-stage seeds at the intersection of content, infrastructure, social platform, and gaming-related web3 companies.
About Sony Ventures Inc.
Sony Ventures Corporation manages all stages of emerging technology companies and the Sony Innovation Fund (SIF), which invests in startups that solve global environmental problems. SIF works with pioneering start-ups to accelerate the development of disruptive technologies, launch new businesses, and pursue return on investment while contributing to the environment. Sony Ventures Inc., a wholly owned subsidiary of Sony Group Inc. Japan.
contact address
Justin Sachs
hello@nexus.gg
Click here for the Nexus press kit here.
To apply for open positions at Nexus, please visit: here.
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