India to produce Made in India games for global market by 2025: MySmartPrice Gaming Summit

India is one of the fastest growing gaming consumption markets in the world, fueled by a burgeoning young population and cheap internet and mobile data. But trends are changing fast, and according to an industry veteran at MySmartPrice’s first-ever games summit, India is set to become one of the biggest game producers in the next three years. The summit features industry leaders like Piyush Kumar as panelists. Esports players such as Rooter Co-Founder Megha Nair, Dentsu Gaming Vice President Firasat Durrani, Operations Head Loco, Kuldeep Singh, CEO Villager Esports, Anurag Khurana, Co-Founder Penta Esports, Hydra Secret.

MySmartPrice is one of India’s largest gadget discovery platforms, with over 15 million shoppers visiting the platform to make their next tech purchase decisions.

During one of the panel discussions, Kuldeep Singh, CEO of gaming and esports giant Villager Esports, said that while the Indian gaming community is growing exponentially, some such as PubG, BGMI and FreeFire of top global games said to be banned by governments. Governments offer a great opportunity to build sports-driven games.

“Now is the perfect time to build a diverse gaming community. In the next 3-5 years, several successful Indian esports games are expected to dominate the global market. There is plenty of room for multiple games to form a large community instead of taking over the entire market share.In the next 3-5 years, esports in India will grow significantly, with Made In India games taking over as leaders. will be,” said Kuldeep.

The Rooter’s Piyush Kumar believes India will become one of the key markets for smartphone gaming globally boosted by the rollout of 5G. He added, “Content will play a very important role in building some of these Made in India games and gaming communities. Gaming/esports are growing at an unprecedented rate and It is expected to be bigger than OTT and music.”

Loco’s Firasat Durrani also noted that they are experimenting with the original in game content. It’s been a hard road, but now, for the first time, the original’s viewership has crossed millions from his 10,000 before he had 20,000 views.

Panelists emphasized the monetization of gaming products and expressed the view that it would be difficult to monetize directly from users, so it would be necessary to raise funds from brands, publishers, and streamer platforms.

Mega Nair, Vice President of Carat and Dentsu Gaming, said:

These days, brands are ditching traditional display advertising, participating in offline and online events, and working with content creators and influencers to take advantage of the booming gaming industry and bring significant cash flow to gaming companies. increase.

For esports players, creating a social media persona and distribution is critical to their personal monetization. Mr. Firasat Durrani from Loco. It pointed out. Don’t just rely on teams and games. They may be starting points, but they shouldn’t be the whole story.

Varun Ganjoo, co-founder and CMO of Baazi Games, said Real Money Gaming is also a growing platform, with 500 million young viewers already part of the ecosystem. I was. This he out of 100 million gamers pays users against the backdrop of aggressive regulatory moves taken by the government coupled with technology and product innovation.

Online systems need personalization and real-life experiences, he said, aiming to grow the real money gaming (RMG) segment and make it more interactive. RMG accounts for his 55-60% of the game’s revenue, and in-app purchases grow at his CAGR of 34% as new users enter as GDP per capita improves.

All of the above factors will increase the flow of equity capital to gaming startups, with greater socio-economic impact. The panelists concluded that the gaming industry is likely to create more jobs.

Covid is also a major growth factor in the adoption of gaming content. This segment truly blossomed when his YT game creator, who started 8-10 years ago, became an influencer and led change from the front lines.

With these younger generations, the country’s gaming market will reach $2.6 billion this year and is expected to grow at a compound annual growth rate (CAGR) of 27% to reach $8.6 billion by 2027.

MySmartPrice also announced the MSP Popular Choice Award winners during the event, recognizing the most popular names in their respective gaming categories. The most notable winners are Realme in the most popular mid-range gaming smartphone category, ASUS ROG in the most popular gaming laptop category, Nvdia in the most popular GPU category, and BGMI in the most popular smartphone gaming category. And so on.

The event also unveiled MSP Gaming Consumer Report 2022, India’s largest and most comprehensive gaming report for understanding Indian gamers. This report delves into gamer usage patterns and preferences in terms of devices, games, and features.

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