How tactical marketing campaigns have helped rebuild the narrative around real money gaming


Varun Ganju

The real money gaming sector in India has experienced significant growth in recent years due to a combination of factors such as rising smartphone penetration, growing popularity of esports and a favorable regulatory environment. The sector has also seen a shift in perception, with real money games increasingly seen as a legitimate form of entertainment and a potential source of revenue.

The COVID lockdown has plunged the Indian gaming market into a once-in-a-generation inflection point that has surpassed previous estimates of sophistication, size, growth and payment trends. With 400 million gamers in 2020, the Indian gaming market is the second largest in the world by size. In the next five years he is expected to reach 700 million gamers.

The unprecedented boost the sector received during lockdown was capitalized by Indian real money gaming companies by turning to digital marketing and online channels to promote their products. This included strategies such as social media advertising and influencer marketing. Combining digital marketing with product innovation has helped companies reach more users and maintain customer relationships during periods of limited physical interaction.

India’s real money gaming sector is maturing. The market is booming not only in terms of demand (gamers) but also supply (game developers). The industry recorded his $2.6 billion worth market and is projected to grow faster at his CAGR of 34%. One thing is certain: real money games are popular with millions and will continue to do so.

The beginning of the golden age of real money games in India

Real money gaming was relatively new to many, so the journey began with pure brand awareness and building the trust of millions of Indians while battling social factors. Tactical marketing campaigns were designed to support the overall business strategy of building awareness. At the same time, brands had to be agile and flexible, adapting to trends and consumer feedback. These focused goals, accompanied by targeted marketing efforts, have given the sector an advantage in generating measurable responses to brands.

It was now a matter of multipliers as a small portion of a sizable audience was attracted. Geolocation and other data can now reach a wider audience in a cost-effective manner. India’s mobile-first demographic enabled the most efficient market penetration and mobile marketing provided the best brand reach, engagement and retention.

To gain credibility, grow its player base, and build even more credibility, the next step in its brand journey was sponsorship and association with popular sports. Signing celebrities was the safest route for quick reach and top-of-mind brand recall. Volume in the Indian Premier League His campaign, as well as other sports sponsorships, have allowed the brand to reach a wider audience.

The future is more than just a game

With the growth of real money games and generational buy-ins, what’s next? Combining technology with a treasure trove of data collected over the years, we’re able to provide innovative solutions that target audiences accurately while maximizing ROI. Target audience demographics are becoming much more precise by age, geography, gender, device, language, and interests, giving way to the increasing personalized marketing trend. Ready to leverage AI and ML to amplify your gaming experience on a very personal level.

Real money gaming is going through a bullish period, with a foray into the metaverse just around the corner. With the growth of NFTs, blockchain technology and play-to-earn entertainment models, the possibilities are endless.

In the age of digital marketing, consumers are bombarded with messages on every platform. Conversational marketing is a great way to cut through the noise and be “top of mind” with your audience. Through dialogue and messaging, brands can build more meaningful relationships and create personalized experiences.

The creator economy is at the heart of this digital realm, and leveraging influencers and gamers to engage your audience is a winning formula for high conversion rates. Winning in the digital world is important for brands, but ignoring physical touchpoints is not strategic. IP and events go a long way in building your brand and reaching out to your community. Especially in the age of post-pandemic revenge outings.

While ticking all the boxes, the most important thing to focus on is social responsibility. Social responsibility in marketing real money games includes being mindful of the potential impact of marketing practices and taking steps to ensure players are treated fairly and responsibly.

end but beginning

The true beauty of a niche sector like real money gaming lies in its transformative journey. It began as a taboo, captured the hearts of millions, and emerged as a powerful entertainment channel.

The journey is gradual and focused on impartial efforts to bring the brand’s vision to life. User engagement stories ultimately drive organic acquisition. A story of changing perceptions with the endorsement of trusted celebrity associations and influencers. Another powerful story to be told, one that has yet to reach its full potential.

The author is the co-founder and chief marketing officer of Baazi Games.

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