2022 has been a strange year for gaming. Beyond the games themselves, the biggest buzz came from the business surrounding them.
There have been a variety of large corporate acquisitions and mergers, including Ubisoft, Take-Two, and Square Enix, which have all tried to capitalize on the “irreplaceable token” craze, largely unsuccessfully, and Steam Deck has been sold to Nintendo. I dared to challenge myself. mobile game market.
Square Enix, best known for Final Fantasy, Kingdom Hearts and Dragon Quest, has brought three of its own studios and IPs – Tomb Raider, Legacy of Kain, Thief and Deus X – to the Embracer Group for a staggering $300 million. sold to Meanwhile, Sony spent $3.6 billion to acquire Destiny maker Bungie, and Take-Two is the mobile behind FarmVille and Words With Friends, the publisher of his game, Zynga. has invested $12.7 billion.
Last but not least, Microsoft caught the attention of US, UK and EU antitrust regulators when it announced its intention to acquire struggling Activision-Blizzard in a $68.7 billion deal. Microsoft has promised to keep Call of Duty on rival consoles, yet the FTC filed a lawsuit earlier this month to block the merger.
The FTC is setting the example and standard of what is and isn’t acceptable in the video game market, much like it did earlier this month when it fined Fortnite creator Epic Games $520 million. I think you are trying. “Dark patterns” that trick gamers into making unwanted in-game purchases or harm children when it comes to privacy laws. However, the market outlook for the merger of Microsoft, Activision and Blizzard remains optimistic.
Speaking of optimism, public opinion is largely positive about Square Enix selling several studios and IP to Embracer Group. The Tomb Raider reboot wasn’t bad, but the treatment of thieves and deus ex was mediocre, leaving Kain’s legacy completely dormant.In October, Embracer Group asked fans what to do with his Legacy of Kain franchise. We have released a survey asking if you are looking for He then announced that similar surveys usually get 1,000-3,000 responses, but this time he got 100,000 responses.
Valve’s hybrid PC handheld, the Steam Deck, was released in limited quantities earlier this year and entered full production a few months ago. Exact sales figures aren’t widely available, but we do know that 1.5 million devices were sold by May, and the hardware has remained at or near the top of Steam’s global top seller list since its release.
Unlike the failed “Steam Machines” and 2015’s Steam Controller, the Steam Deck is far from a flop. It can’t keep up with a rugged PC, PlayStation 5, or Xbox Series X, but it revolves around the Nintendo Switch in every way, except battery life and, of course, access to first-party Nintendo titles. I attribute much of its success to its built-in user base. The majority of people’s existing Steam purchases are fully playable with decks, no “upgrade fees” or other nonsense.
A franchise notorious for its varying qualities, Sonic the Hedgehog has performed admirably at every milestone. Sonic the Hedgehog 2 movie grossed four times its budget, making it the highest-grossing video game movie of all time in the US Sonic Origins and Sonic Frontier both received critical acclaim and sold well And even Sonic Prime, the new Netflix series released on December 15th, has been well received by most.
The curse of video game-to-movie adaptations, in general, seems to have been lifted. was released in September to critical acclaim. Meanwhile, publicity for the Super Mario Bros. movie soared dramatically after the release of two trailers.It will be released in the US on April 7th.
In November, analyst Newzoo revealed that video game revenue fell from $192.7 billion in 2021 to a total of $184.4 billion in 2022. Term’s popularity has skyrocketed and shows no signs of slowing down in 2023 and beyond.
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