Complexity Gaming, a GameSquare Esports Company, Renews Partnership with Miller Lite

Gamesquare extends Complexity Gaming and Miller Lite partnership for 4th year in a row

TORONTO, ON / ACCESSWIRE / January 19, 2023 / GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) (“game square“, or “company”), we are pleased to announce that Complexity Gaming has renewed its partnership with Miller Lite for the fourth consecutive year. It reflects the efforts of

GameSquare CEO Justin Kenna said, “We have had a strong partnership with MirrorLite since 2019, and we are thrilled to expand our collaboration with one of the most recognized global brands. “Partnerships are a key component of our growth strategy and have helped us increase the mix of recurring revenue opportunities. Leading brands like Miller Lite are connecting gaming and esports fans and brands through us. We continue to join the GameSquare family of companies because of their ability to connect esports teams, digital agencies, media networks, content creation and product design assets into vertically integrated platforms.”

James Nanney, senior marketing manager at Miller Lite, said: “Miller Time means connecting with friends and family over a cold beer. We know gaming provides an opportunity to nurture those same connections. Leading esports brands As such, Complexity is an incredible partner to help bring those moments to the gaming community.”

The new partnership between the two organizations expands on several exciting elements, including sponsorship of the Miller Lite Player Lounge located within Complexity’s shared headquarters with the Dallas Cowboys in The Star, Frisco, Texas. increase. The Mirror Lite Player Lounge is a dedicated area for players to relax with each other, as well as coaches and management. The private space also has a video wall, allowing Complexity to watch and support other esports teams during competition. To celebrate big wins responsibly, older players will now have the ice-cold Miller Lite available on tap. Additionally, Miller Lite will be featured in select of his Complexity streams, social media posts, merchandising, and custom video content.

Complexity Gaming was acquired by GameSquare Esports in June 2021. Since then, GameSquare has invested in Complexity’s platform by signing major streamers and content creators such as TimTheTatman, Cloakzy, and Baka Bros. Now it’s on par with male creators. The organization launched Complexity Stars, the world’s first gaming division for celebrities and professional athletes, and GX3, a women’s and non-binary Valorant team competing in the VCT Game Changers program. As a result of these investments in Complexity Gaming, Complexity’s total follower count has increased from around 10 million to his over 105 million and continues to grow with the addition of new talent, teams and Complexity Stars members. Rapid audience growth has resulted in increased scale and brand awareness, including a multi-year sponsorship between Complexity Gaming and Lenovo. The sponsorship with Lenovo makes Lenovo the exclusive provider of desktop and laptop PCs, and Complexity’s Frisco-based headquarters is named his Lenovo Legion Esports Center.

About Game Square Esports Co., Ltd.

GameSquare Esports Inc. is a vertically integrated, international digital media and entertainment company that enables global brands to connect and interact with gaming and esports fans. GameSquare is part of Code Red Esports Ltd., an esports talent agency serving the United Kingdom; GCN, a digital media company focused on gaming and esports audiences based in Los Angeles, USA; Cut+Sew ( Zoned) and other companies. Complexity Gaming, a Los Angeles-based gaming and lifestyle marketing agency, is the leading esports organization operating in the United States, Fourth Frame Studios is a multidisciplinary creative production studio, and Mission Supply is a merchandise and consumer goods company. Business. The company is headquartered in Toronto, Canada.

About Miller Brewing Company

The Miller Brewing Company was founded in 1855 when Frederick J. Miller purchased Milwaukee’s Plank Road Brewery. Milwaukee is the city he chose as the best location for the brewery given its access to great water. Miller Lite (,, @MillerLite on Twitter,, the original great-tasting light pilsner beer, was introduced nationally in 1975 and became one of the top five selling beers. is in America. The brewery’s oldest enduring beer is Miller High Life (,, @MillerHighLife on Twitter). Known as the champagne of beer, this beer was introduced in 1903 and is brewed with the same yeast strain Miller had in his pocket from Germany. Miller Genuine Draft (,, @Miller_Global on Twitter) is the original cold-filtered packaged his draft beer, introduced in 1986. Miller Brewing Company is part of the North American business unit of Molson Coors Beverage Company. For more information, visit,, or @MolsonCoors on Instagram and Twitter.

Media and Investor Information – GameSquare

Paolo DiPasquale, Chief Strategy Officer
Phone: (216) 464-6400|

Andrew Berger
Phone: (216) 464-6400

Forward-Looking Information

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sauce: Game Square Esports Co., Ltd.

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