Biometric technology is seen as the solution for the gaming industry to positively verify a player’s identity and age while providing a seamless customer experience.
The proposal comes from a recent webinar by partner Innovative Technology and iGB, providing operators with a blueprint for using biometrics to tackle the challenges of customer authentication.
Andrew O’Brien, Biometrics and Identity Product Manager at Innovative Technology, kicked off the webinar by looking at use cases for biometrics technology for gaming. These include implementing anonymous age estimation, identifying vulnerable players, matching user photos with images on IDs, and serving customized advertisements.
To achieve these goals, O’Brien said, reducing gender and demographic biases, addressing data privacy and transparency concerns, making biometric systems more resilient to spoofing attacks, and improving internet connectivity. Many barriers need to be overcome, including addressing issues, he said. Deploying cloud solutions.
According to Fiona Hughes, Head of Compliance and Legal at Aspire Global, the key to deploying these technologies is working with companies that have been exposed and successful in biometric authentication in other industries.
From a regulatory perspective, UK gambling business CEO Peter Hannibal says there has been conflict in the country regarding data regulation, including biometrics, due to differences between GDPR and gambling regulation.
Hannibal adds that some of these conflicts have now been resolved, but because biometrics are a “special category” of data, obtaining and processing them requires substantial compliance efforts. am.
At the same time, O’Brien said he believes data captured by Innovative Technology’s anonymous age estimation technology should not fall into this category. This is because no data is saved during the face scanning he process and the system does not perform face mapping.
To reduce friction for customers, Peter Murray, head of Veriff’s gaming division, said that transparency on data handling policies would go a long way in encouraging consumer adoption of biometrics in the gaming space. said it would help.
Biometric spoofing was also discussed at the panel, where Age Check Certification Scheme CEO Tony Allen said Presentation Attack Detection (PAD) technology has been very successful so far.
Bias in biometrics was also mentioned in the webinar, and panelists agreed that algorithms are getting better and better at identifying individuals of different ethnicities, although some issues remain. In particular, Allen believes that non-ideal lighting conditions are a major challenge for facial biometrics algorithms.
For more information on each of these issues, the webinar recording is available here.
The session comes months after data from Incode Technologies suggested facial recognition was already minimizing fraud and identity theft in online gaming.
Age Verification | Biometrics | Data Privacy | Facial Biometrics | Gaming |
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